PRELIMINARY STEPS
· Two basic step in preparing market survey :
Ø Establish the style and the type of foodservice operation or concept
Ø Determine the community’s need for such a business establishment
AREAS OF ANALYSIS
· The customer
Ø Market or type of customer desired
Ø Age group
Ø Amount of disposable income
Ø Food preferences
Ø Social habits
Ø Educational level
Ø Religious orientation
Ø Ethnic background
Ø Predominant gender
Ø Occupational background
Ø Arrival pattern
Ø Preferred days for dining out
· The community
Ø Growth rate
Ø Availability of liquor licenses
Ø Existence of competition
Ø Public service provided
Ø Requirements of the state Board of Health
Ø Number of families
Ø Potential for advertising
· Other things to consider
Ø Zoning
Ø Area characteristics
Ø Physical characteristics
Ø Size, shape and costs
Ø Streets and traffic information
Ø Sales generator – civic centers, theaters and shopping malls can generate sales
Ø Visibility
Ø Parking
No comments:
Post a Comment