· Merchandising – the presentation of a product to the appropriate market at the right time in an organized and attractive display.
DISPLAYING ADDITIONAL INFORMATION ON THE MENU
· Additional information on a menu is practical information that is provided to customers to better serve and accommodate them.
Ø A list of credit card accepted by the establishment
Ø The hour operation
Ø The address and phone number of the restaurant
Ø Catering information
Ø Take out service
Ø Banquet accommodation
Ø Gift shop information
Ø Local tourist attractions
Ø Information about other locations if the property is part of chain
Ø History of the property itself
LISTING LIQUORS
· Give the brand name
WINE LIST
· A large wine selection should be presented on a separate wine list
APPETIZERS
· Should be listed before soup on the menu
· Good copy that is easy to read will aid in selling appetizers
SALADS
· Salads should be listed after the appetizers and the soups
· Salads like appetizer should be set in readable type and should be given appropriate descriptive copy
LOW – CALORIE ITEMS
· A low – calorie fruit salads might be listed under salads, listing the assortment of fruits in the descriptive copy
STEAKS
· Steaks require descriptive copy for better merchandising on a menu
· Steaks are one of the most expensive items on a menu and should be described well and placed on the right-hand side of the menu
SEAFOOD
· Seafood like steaks should be listed in large, easy to read type and should have adequate descriptive copy
SANDWICHES
· Sandwiches also should have good descriptive copy in easy to read type
DESSERTS
· Dessert can be listed in two ways :
Ø To clearly list dessert with descriptive copy after entrees on the menu
Ø To have separate dessert menu that may also include after dinner drinks and specialty coffee and teas
TAKE OUT SERVICE
· Prepare a separate take out menu
· Give proper descriptive copy in readable type, prices, portions and packaging
SPECIALS
· There can be two types specials on a menu :
Ø The one for which the restaurant might be well known
Ø The type that generates high profit
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